A Brief Tutorial on Email Marketing for First Time Marketers
All areas of knowledge and information have their own unique words, terms and other expressions. If you have been involved with a web business then you remember what it was like coming across one term after another. You will need to have an optin box so you can create subscribers and turn them into warm prospects. There is a lot to know about email marketing, for example, so you can proceed from a position of basic understanding. With email, you will need to know why you should choose HTML or text formatted delivery.
Starting right from the top, anytime a person subscribes to a list they are also opting-in to that list. Yes, this is the foundation of permission-based email marketing and only applies to commercial intent. All else in the list marketing process flows from the moment the reader elects to voluntarily opt-in to your list. From that point on, you are good to go until the person unsubscribes, etc, but we are getting ahead of ourselves. We alluded to different scenarios and processes involving opting-in, and you need to know about them plus a few more important points. The expression, click through rate or CTR, is something that is very easy to understand, and it also relates to other important concerns. So you will have a CTR of 1% if your link was clicked on one time out of 100 people seeing it. So, as you know you will eventually be sending out marketing emails with offer links somewhere in the email. A very simple script for tracking is how this is recorded and done, but autoresponder companies do that in background.
Email marketers live and die with their open rates in all their email campaigns. The higher the open rate, the more people likely read your fabulous email copy which is highly desired. There are email clients that can be set-up so the email will open as soon as it is first in the queue.
But the possible problem is they may not read it, so there is a false open rate. There is no escaping the fact that a maximum open rate is the best thing to have at all times. If you are new to email marketing, we recommend you avoid getting paranoid about the false accusation of spamming that can occur with a subscriber. We have no statistics or any kind of data on how prevalent that is in the industry. But it is something we hear about very infrequently, and we feel it is not worth worrying about. Nevertheless, you should go with which ever option makes you feel most comfortable.
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